DeMāre Studio — SEO-first Interior Design Website (Astro)

Problem / Context

The client needed a modern studio website that does more than look good. The site had to:

• communicate premium positioning,
• attract local leads from Gdańsk, Gdynia, and Sopot,
• handle Polish and English content without UX friction,
• provide transparent trust signals (privacy, company data, terms),
• and be technically sound for Google and AI assistants.

The previous state had content and branding potential, but required a structured implementation focused on measurable outcomes.

Approach

I treated this as a performance + SEO product build, not just a visual redesign:

1. Defined page architecture around intent (services, portfolio, process, contact, local landing pages).
2. Built a clean bilingual front-end in Astro with stable layout and clear CTA hierarchy.
3. Implemented technical SEO foundations first (canonical, hreflang, sitemap, robots, Open Graph, JSON-LD).
4. Iterated using audit feedback until key weak points were solved (AI crawler access, freshness signals, legal/trust links, mobile loading path).

What I shipped

• Full static Astro website with production-ready deployment flow.
• Bilingual content switching (PL/EN) and localized key sections.
• Conversion-focused homepage with service framing, project previews, FAQ, and direct contact actions.
• Contact flow integrated through Formspree with dedicated thank-you page.
• Legal and trust pages integrated into navigation/footer (Privacy, Terms).
• Rich structured data graph and content discoverability files (sitemap, robots, llms.txt).

Technical implementation details

SEO and indexing

• Canonical URLs and hreflang handling.
• XML sitemap generation and robots directives.
• Open Graph and Twitter card metadata.
• Structured data for business + page context.

GEO/AEO and AI visibility

• llms.txt published with key pages and business context.
• AI crawler access verified (GPTBot, ClaudeBot, PerplexityBot).
• Freshness signals added (article:modified_time, dateModified in structured data).
• Added answer-friendly content patterns (lists, definitions, compact comparison table).

Performance

• Prioritized hero loading path and controlled lazy-loading for non-critical assets.
• Reduced render-blocking behavior on homepage interactions.
• Kept static-first architecture to minimize runtime overhead.

Compliance and trust

• Privacy policy and terms available and linked globally.
• Contact details visible and machine-readable.
• Local hosting/font/privacy choices aligned with GDPR-oriented implementation.

Hosting and transport security

• HSTS (Strict-Transport-Security) is configured at the Cloudflare edge (SSL/TLS → Edge Certificates), not inside the Astro bundle — typical for static sites behind Cloudflare.

SEO and performance results (snapshot)

Source: Dr Strona (drstrona.pl) audit snapshot from 2026-04-10 16:21:51.

| Area | Score | | --- | --- | | SEO | 97/100 | | Speed | 93/100 | | AI Ready (GEO) | 100/100 | | Indexing | 100/100 | | Structure | 96/100 | | GDPR | 100/100 |

Key reported metrics:

• Mobile performance: 93/100
• Desktop performance: 100/100
• LCP mobile: 3.2s
• AI crawler access: open for GPTBot, ClaudeBot, PerplexityBot
• Freshness signal detected: meta article:modified_time

These values are point-in-time audit measurements and can change with new content, infrastructure settings, or third-party scoring updates.

Outcome

The website now operates as a complete lead-generation asset with premium presentation and strong technical health. The project demonstrates an end-to-end delivery process: strategy, implementation, performance tuning, SEO/GEO hardening, and measurable validation after launch.

Screenshots